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Social Listening
Configure Dynamics NAV for Microsoft Social Listening
Jesse Lawrence
What is Social Listening?
With the ever growing world of social media, it is very often difficult for businesses to see the benefit as any more than a billboard for product announcements. Social listening allows you to take the data available on social media platforms and turn them into real business insights, not only to engage with customers, but also to gain trends in the market place. For example, if you knew that there was an increase in popularity of a product, your purchasers would be able to manage stock accordingly.
Microsoft Social Listening
Microsoft provide this using Social CRM. Microsoft Social Engagement is a powerful CRM service that puts cutting edge tools in the hands of your sales, service and marketing teams. Connect on social media with customers, fans and critics to gain insight regarding how people really feel about your business.
Configure Microsoft Dynamics® NAV
The Microsoft ethos is that all of your business management tools should work seamlessly, and with Microsoft Dynamics NAV you can even set up social listening from within the application. This video shows you how to sign up for social listening, opening up a sign up page with the social listening URL and add it to the setup page in NAV.
Out of the box you can integrate with Items, Vendors and Customers.
You can then set up search topics against records in NAV, with keywords, languages etc, and the fact box shows the social listening details against that record. Sentiments detects whether comments are favourable or unfavourable.
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