Case Study: Ecommerce / Webshop Solutions

Case Study: Ecommerce / Webshop Solutions

Dynamics Consultants provide a full range of website development / design services, and Ecommerce and Web shop design solutions.

Our customers use websites to serve various purposes - providing company information, product overviews, generating leads and sales.

Whether you're starting from scratch or want to update an existing site, our experienced web developers can help you to create feature-rich, professional websites that meet your requirements.

Our customer, Kitchen Collection, who supplies quality rigid kitchens already had an ecommerce website built on the Microsoft Commerce Server Platform. Unfortunately, their hosting partner at the time and who was also their development partner, decided that they were no longer going to support Microsoft Commerce Server!

Having urgently been contacted, our first priority was to find Kitchen Collection a new hosting provider and to set up new servers, as well as taking on the support of their actual website. Once everything was stable, we, along with their chosen design company, started to discuss their requirements for a major modernisation of the site.

The successful implementation which involved many restructuring and technical upgrades using the latest HTML5 and Microsoft ASP.NET technology, not only looks aesthetically pleasing, but thanks to the responsive design also scales to large and small desktops and devices. We also implemented a Content Management System (CMS) which has since empowered the staff to administer a lot of changes to the websites themselves without requiring any technical knowledge.

A particular new feature enables staff to add special items to orders which are not in their catalogue. Prior to the new website’s implementation, this was a particular issue and required much manual intervention to ensure that customer’s orders were complete and accurate. Other new functionality was implemented, such as allowing customers to choose and select the colour of cupboard carcasses.

Post the successful launch of the new site, Kitchen Collection asked us to help improve back office administration of the site. This second phase at the end of 2013 included:

Statistical Reporting: Detailing what ranges are best sellers, range comparisons, sales comparisons over different time periods with extensive filters such as by manufacturer, by supplier and kitchen finish etc.
Marketing: Ability to analyse quotes/shopping baskets and sending personalised emails to potential customers.
Improved Catalogue & Price Updates: ‘One Click’ catalogue update procedure resulting in a 2 week, manual, error encumbered activity reducing to a 2 hour, error free process that is fully integrated into their back office systems!

Jesse Lawrence

Jesse is our marketing manager, keeping an eye on the latest news in the market as well as having worked on the GDPR legislation.